Email Marketing Specialist

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Role : EmailMarketingSpecialist

An Email Marketing Specialist creates, executes, and optimizes email campaigns that drive engagement, nurture leads, and support customer retention. They are responsible for crafting targeted messages, managing subscriber lists, and analyzing campaign performance to continuously improve results. With expertise in email marketing platforms and a data-driven approach, they deliver impactful email strategies aligned with brand goals.

Role Overview:

The Email Marketing Specialist designs and implements email marketing strategies that connect with audiences and convert leads. This role requires strong copywriting skills, proficiency in email automation tools, and a keen understanding of audience segmentation and analytics to enhance engagement and ROI.

Primary Responsibilities:

  • Develop and Execute Campaigns – Create and manage email campaigns, ensuring they align with marketing objectives and target audience needs.
  • Optimize Subscriber Lists – Manage and segment subscriber lists for personalized content, maximizing engagement and conversion rates.
  • Analyze Campaign Performance – Track and analyze metrics like open rates and click-through rates to identify areas for improvement and report on outcomes.
  • A/B Testing and Refinement – Conduct A/B testing on email components (subject lines, CTAs) to refine messaging and increase campaign effectiveness.
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Job Description :

Experience : 3+ Years

Working Hours : 08 Am To 06 Pm

Working Days : Monday To Friday

Salary : Project-Based Compensation

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